Brandprints
Blog & News
Brand•prints: shapes, marks, words, and symbols on consumer products that identify the brand or manufacturer behind the product(s).
Deep.ad and Gap Intelligence: A Merger That Redefines Market Intelligence
Discover how the merger of Deep.ad's AI-driven brand insights and Gap Intelligence's comprehensive 4P’s data is creating a market intelligence powerhouse. Our unified platform offers unparalleled top-of-funnel and bottom-of-funnel insights, enabling brands to navigate the customer journey with unprecedented clarity and strategic foresight. Join us as we redefine what it means to be data-driven.
Audio Sponsorships the Easy Way
Once again Podcast advertising is forecasted to grow an astonishing 27% year-over-year and shows no sign of letting down. Industry analysts expect 2022 to close with nearly $1.7B in podcast advertising revenue followed up by another $2.2B in 2023.
Three Lessons for Brands One Year After Doggface Vibed to “Dreams”
A year ago, an Idaho factory worker broke the internet by filming himself skating down a country road, lip-syncing a classic rock song from 1977 and drinking a bottle of fruit juice. That probably doesn’t sound like a video with the normal trappings of virality to you – and that’s part of the story.
Amazon is all-in on advertising.
It’s not your imagination. Amazon.com is more densely populated with ads than ever before. Here’s what brands should know.
Introducing PanelBot Intelligent Content Processing Software
Deep.ad, the only computer vision company that recognizes brands, trademarks, and advertising in any type of media, today announced the launch of PanelBot, a SaaS data extraction platform for market research companies.
The PESO Media Model & Deep.ad
We are the only media monitoring and market research platform that can discover and extract brands, trademarks, and advertising information within any type of PESO – Paid, Earned, Shared, or Owned – media.
The “Ad Rush” of 2021 is here.
Outfox other advertisers by running digital campaigns at unorthodox times – starting with the July 4 holiday weekend.
Why are cross-platform consumer panels so important in Ad Tech?
Consumer panels that track browsing and purchasing activity across social media, eCommerce sites, and other applications (i.e. Google, Facebook, Amazon, TikTok, Spotify, etc.) are indispensable to agencies and brands in 2021. Here’s why.
TikTok – to the moon or back to earth?
The next six months will be decisive for the app and short-form video landscape. Are you buying or selling?
Digital Habits Die Hard
Consumers in the U.S. might be returning to normal this summer. Brands are never going back.
Brandprints 101
In the same way individuals can be ID’d from their fingerprints, brands can be ID’d by their brandprints.
That’s actually the whole reason logos, packaging and trademarks exist. Without them, Bud Light bottles would be indistinguishable from Miller Lite, Coach handbags would be indistinguishable from Louis Vuitton, and Ford F-150s would be indistinguishable from Dodge Rams.
