Audio Recognition
Detecting In-Content Brand Mentions & Music
You don’t have to believe half of what you see on social media or TV to understand its impact on culture and commerce.
A fashion influencer might fake their celebrity by purchasing followers and staging lifestyle photos. But if they create a viral TikTok trend that resonates with millions of people, their impact is very real.
And you don’t have to believe anything you hear on a podcast, on the radio, or in a Clubhouse chat room. But if Joe Rogan, Michelle Obama, Michael Barbaro, Sarah Koening, or Steve Harvey organically hype a product – you better believe it’s going to be sold out within 24 hours.
Then there’s the impact of a negative brand mention from Elon Musk. Any publicity ≠ good publicity!
What We Do
Knowledge is power, but timing is everything.
Our content recognition software scans audio and video for conversations about brands, products, and public figures – including in real-time.
You should know every time your brand, product, organization, or name is mentioned on an influential platform – whether it’s in a live TV or internet stream, a trending social video, or a popular podcast. We also track “visual mentions” like logos and barcodes.
Deep.ad’s AI-enabled Brand Listening platform helps brands identify and organize mentions across numerous sources at scale. Unlike traditional social listening software, Deep.ad detects the mentions within audiovisual content itself.
Just like the rise of content recognition software for monitoring copyright infringement on YouTube (we can do this too), we automate the mining and labeling of a huge amount of audiovisual data so people don’t have to.
Audiovisual Brand Listening
Manual searches. Google Alerts. Social tags. Third-party notifications.
Brands and their agencies are scrambling to keep up with the pace of new digital content creation. It’s a herculean task, but a critical one. They know that all it takes is one viral shout-out (or call-out) out of 100,000 mentions to send their social media response team into a frenzy.
There’s a better way to detect brand mentions.
We built Deep.ad for brand attribution and consumer sentiment measurement in 2022 – when 82% of all consumer internet video will be for traffic – not 2012. We’re spotting trends and enabling real-time alerts for the “pics or it didn’t happen” internet and the “video or it didn’t happen” internet.
Speech to Text & Social Hearing
We love Social Listening companies. They provided an instrumental way to help brands monitor who was talking (writing) about them at scale. But if Social Listening software only scrapes text, isn’t that really just Social Reading?
It’s 2021. Gen Z is a cultural and economic force. Brands will rise and fall meteorically because of viral content casting them in a good or bad light. Social Listening needs to encompass social video “Watching” and “Hearing” to remain relevant.
Speed to Conversation
You don’t want to be the last person in the room to hear that 100K people have already watched a YouTube review slamming or celebrating your new product.
Deep.ad puts you in a position to react to advocates and detractors talking about your brand. It also gives you the competitive intelligence you need to break news to the CMO before anyone else has a clue.
Other Benefits
Reduce Data Labeling Cost Centers by ≥70%
Labeling brand mentions in video and audio is highly manual, highly time-consuming, and highly error-prone work. There’s simply a better way to manage this attribution – and that’s with our Machine Learning-enabled Content Recognition Software. Labeling automation with Deep.ad will result in ≥70% savings.
Seamless Platform Integration
We understand the importance of clean dashboards and flat data outputs you can easily analyze, act on, and integrate with your own platforms. Beyond the value of our data, we easily integrate with in-house Ad Tech / Business Intelligence software. This can help brands find correlations between things like media mentions and online sales.
Turnkey Listening Capabilities
Deep.ad is a comprehensive solution for brand listening across all channels and media. We recognize brands, products, and offers in natural video. We precisely detect “marks” like logos, WIPO/USPTO trademarks, International Standard Recording Code (ISRC), Universal Product Codes (UPC), cross-device beacons and more. We’re the only solution on the market that also scans for and labels offer information (prices, promotions, deals or anything that advertises some form of transaction).
Let’s talk.
We’d love to! Interested in a demo? Join our mailing list.
Have a question? Email us at info@deep.ad.
And don’t forget to connect with us on LinkedIn.